Dallas Cowboys Buy, then Pass, on Pricey Cowboys.com Domain

Rosencrance, Linda. "Dallas Cowboys Buy, then Pass, on Pricey Cowboys.com Domain". ComputerWorld. 23 October 2007.

The Dallas Cowboys were shocked when they found out they had bid $275,000 for the cowboys.com domain name rather than the $275 they though they had bid. Moniker Online Services LLC, a domain name register service, was selling the cowboys.com domain name in an auction. The Cowboys submitted an absentee bidder form and paid a fee of $499 to participate in the auction. A spokesman for the Cowboys said they didn't understand the structure of the auction and withdrew their bid. Monte Cahn, co-founder and CEO of Moniker, said it was possible that his phone representative didn't say the word thousand after every bid, which could have confused the Cowboys. Cahn could have required the Cowboys to honor their bid, but didn't because he knew the domain name had interest from other people. The domain name ended up selling for $370,000 to a U.S. investment group. Cahn said that the highest price paid for a domain name at the auction was $2.2 million for computer.com, which was purchased by an investment group outside the U.S.